I use the Graphic Artists Guild Handbook of Pricing & Ethical Guidelines to price my work. My prices are competitive because I work from a home-based studio and therefore have less overhead than a big design agency. My logos range in price from $300—$3,000 depending on the size of client's business, turnaround time and number of logo comps presented. Other work is quoted on a case-by-case basis devised by using an hourly figure, estimate of time and project due date. I require a 50% deposit to begin the work with the other half due at the completion of the project. Payments can be made by personal check or PayPal.

Reproduction Rights?

For most logos and projects, I use industry standard contracts that transfer the right of ownership to my client. The contract states: The Client assumes full reproduction rights upon payment for completed project. The Designer retains personal rights to use the completed project and any preliminary designs for the purpose of design competitions, future publications on design, educational purposes and the marketing of the designer’s business. Where applicable the client will be given any necessary credit for usage of the project elements.